There is a great deal of hype everywhere that giving our private information on Twitter/Facebook is very risky. I think this should be covered because as for me, I am very guarded who I join/what I say/and my profiles are empty. I only give information related to my shop, not my personal information like birthdates, anything personal. My local news stations have had some terrible horror stories and are warning people to exercise care in using these social networks? Do you have any advice?
As a business owner, it is your own choice how much information you share. While sharing too much can be damaging, so can sharing too little. If you’re going to do business online, you’ll have to share some information. You have to share enough information for people to believe you are a real person who wouldn’t scam them. It can help draw customers (especially in the handmade market) to brand your business as being personal and share your name (for credibility) and your story (to allow the customer to connect with you). However, where you draw the line after that is up to you and your own comfort level.
A lot of users choose to create a Facebook Fan Page for their studio to market themselves on Facebook, and keep their personal Facebook account set to private. This way they can allow people to fan their business page on Facebook but save their personal account for connecting with friends and family. Many people do the same thing with Twitter as well.
Sell Handmade Crafts Online
Got a question for me to answer on this blog? Email me: Sara@ArtFire.com.