Hey Sarah, I read you post on getting blog followers, it was very good. I’ve just started a Facebook fan page, but I’m not sure what kinds of things to post to it. Also, how do I get more fans?
Thanks for your question, and congrats on expanding your social network to Facebook! While it can overwhelming at times to manage a studio, a fan page, a blog, and a Twitter account, most artisans find that it’s worth it for the increase in sales and traffic.
Regarding what to post, take a peek at some of the pages you’ve “liked” on your personal Facebook account. Most likely, you’ll see a post from them every day or every few days with some new article, link, or important update. Generally, if you have a page that updates too often, they end up dominating a news field, which can annoy your fans. Remember, Facebook isn’t Twitter, and if you plan to post your tweets to your Facebook fan page, so do sparingly and make sure they are important updates.
Generally, you should post an update once a day or every few days with news about sales, giveaways, and the occasional newly posted item (try to avoid posting a Facebook update every time you update your store). You can also update them with important information which may not be related to your business, such as a helpful craft business article or venue update. You can use Facebook to promote your blog too, but try not to post an update every time you blog.
You can also use your fan page pictures to create a story of your creations. Post pictures of your work as it progresses to show how you create a piece. Include pictures of your workshop, or a booth you had at a craft show to help fans get to know you better. And don’t forget to put your Facebook Kiosk on your fan page too!
You can gain fans for your Facebook page in a similar fashion to gaining blog followers. Fill out the link on your Market Hub, add your Facebook link anywhere else you can (such as forum and email signatures), promote your page though Twitter and similar channels, and post high quality updates. You can also post a widget/badge for your Facebook page on your blog or any website you run.
You can even promote your fan page through Facebook. Make sure to fan other artist’s pages and comment on their updates and pictures. You may even consider running a Facebook ad campaign for your fan page, although you may choose to reserve this form of advertising for your studio.
Lastly, if your page is brand new…give it time to grow! :)
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Have a question for the blog? Email it to Sara@ArtFire.com.
Have any other thoughts on good updates or how to get fans for Facebook? Post them in the comments!