Writing Long Item Descriptions: Response to Barbara

Hi, I have a question. How much do I really need to say in my product description? It takes a long time to write them and sometimes I feel a piece is self explanatory. Thanks, Barbara

Barbara,

A good description can take a long time to write, but it can be extremely helpful for the success of your product. A long description can be beneficial for SEO (Search Engine Optimization) and for buyer conversion. It has been proven that sellers who provide a longer description sell better, and if you spend time on the description of an item you can relist after selling, all the better.


Here are a few things you can add to your descriptions to make the longer:

Compare your Product to Alternatives – Does your specially-made handmade soap leave the user's skin softer than cow’s milk or vegetable oil soap? Be sure to say so in your description. Most shoppers don’t know the difference between ingredients and components of a piece, so show your expertise!

Give User Testimonials –Do you have kudos in your studio, or have you received an email from a customer thanking you for a specific product? Include it in your description! A buyer is more inclined to use your product if they know other shoppers have enjoyed using it as well. Note: To get the best SEO benefit from this, try not to reuse testimonials in multiple products. 

Do Keyword Research – Try including a few search terms in your description you think shoppers might be looking for. Don’t overdo it, remember, you’re writing for a person, not a search engine. However, adding some keywords can help your SEO. Remember, every word of your description is another way for shoppers to find your product!

Make It Easy to Read – Use bullet points when you can, and make sure to write in short, clear paragraphs. You want to include a lot of information, but you don’t want to make it difficult for your readers! Double checking your description for proper grammar and spelling can also help you avoid making mistakes that turn buyers away.

I hope that helps! Let me know if you have any other questions for me.

Sara
Sell Handmade Crafts Online




Have any other advice for writing good descriptions? Add it in the comments section of this post.